Corporate Social Responsibility

Corporate Social Responsibility


“Making a difference to the individuals and communities we live and work amongst.”

At the heart of our core values is “We Care”, which is best exemplified through what our teams do whether through company-led activities or on their own as individual volunteers.

The creativity and We Care spirit of Fitness First teams around the world have helped many good causes. From raising funds for disaster relief, building homes for Typhoon victims, donation drives for orphanages, organizing fitness talks or public service announcements, donating blood or delivering books to build libraries, the spirit of We Care is alive in what we do, as company or as individuals. Our We Care value defines who we are and guides our passionate teams to help people from all walks of life change their lives for the better through fitness or a myriad of other ways.

FITNESS FIRST BUILDS
22 HOUSES FOR VICTIMS OF TYPHOON YOLANDA,
2013-2015

A Fitness First global fundraising drive in 2013 which raised P3.2mllion for Gawad Kalinga came to fruition in 2015 when 22 houses in the Fitness First GK Village were turned over to families who were victims of Typhoon Yolanda.

Fore-going the annual party and putting the budget into the project, Fitness First Philippines also gave time off to staff to volunteer at relief centres to assist in the packing of supplies when the disaster hit in 2013.

Fitness First has been a long time partner of Gawad Kalinga dating back to 2008 when all senior managers in Asia took time off an annual Asia convention to help build/paint houses in a marginalized community in Taguig.

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NEPAL EARTHQUAKE FUNDRAISER, 2015

When news broke that millions of people in Nepal were made homeless by the devastating 2015 Nepal earthquakes, Fitness First teams in Asia responded with 8700  British pounds raised in a month which was donated to relief funds via organisations like the Red Cross, World Vision and Habitat for Humanity.

Fitness First Thailand responded with special activities in clubs which raised 6,000 pounds (320,000 baht), while Fitness First Singapore published announcements to encourage members to donate directly to relief efforts and raised 1966pounds (S$4075) from a donation drive amongst staff.

Fitness First Personal Trainers also donated their time to provide complimentary sessions and special classes were put together for members as part of activities to raise awareness for plight of victims. Read on for the story from Fitness First Malaysia…

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‘CARING COMPANY’ AWARD FOR FITNESS FIRST
HONG KONG

Fitness First Hong Kong won the country’s Caring Company award and their We Care spirit was recently exhibited as Fitness First staff took to the streets in a fund-raising flag day for the Fu Hong Society which benefits people with intellectual, physical or psychiatric disabilities, and autism. 


EXTREME RIDE  CHARITY SPECIAL INTO ITS
3RD YEAR, 2015

Held at Fitness First at Taikoo Place, Hong Kong,  Extreme Ride 2015 raised HKD23,000 for a local Hong Kong charity.  Participants clinched their hotly-contested spot in the intense, three-hour cycling experience specially put together by the Fitness First team either by being nominated by their friends or making a donation to a local charity.


BLOOD DONATION DRIVES

Fitness First Singapore and Malaysia hold regular blood donation drives to help raise awareness for and encourage new donors to save the lives of many in need of blood for surgery, cancer treatment and other illnesses. 


RAISING AWARENESS 
FOR CANCER

Fitness First Singapore regularly supports Breast Cancer Awareness month and Movember to raise awareness for 2 of the most deadly cancers.  From educational materials to fitness challenges, Fitness First club teams get creative every year to come up with special activities to raise awareness of how exercise can help in the prevention or alleviation of this disease. 


HELPING UNDERPRIVILEDGED CHILDREN

Fitness First Indonesia has partnered BBS (Belajar Bersama Sjors) in aid of street kids in Jakarta.  Efforts include a organizing a 5km Fun Run and Freestyle Mass Workout from which Rp. 38.431.000 was raised for the charity.